Univar and Diastatische Producten join forces in food and drink markets
- Categories: Univar Europe News, Suppliers agreement
- 08 March 2010
Univar will distribute and help develop malt extract products in Belgium, Poland and the Middle East
Brussels, Belgium – 8th March 2010 – Univar, a leading global chemical distributor, today announced the signing of a distribution agreement with Diastatische Producten, a Dutch manufacturer of quality malt extracts, to develop the growing market for malt extracts in Belgium, Poland and the Middle East. Univar’s strong sales and marketing teams complement chemical producers and create value for customers. The company provides technical expertise in application and recipe development, excellence in logistics support, and outstanding customer service to help its partners grow their business.
Leiden-based Diastatische Producten manufactures “all natural” malt products for use in a variety of food and drink products, including bakery goods, breakfast cereals, chocolate bars and instant drinks. Malt extracts are available in liquid and powder forms and provide natural colour, flavour and an improved texture to the final product. Poland is one of Europe's fastest-growing markets for such malt-based products, while Belgium is becoming increasingly important for the bakery and chocolate markets.
Univar will leverage its reputation as a reliable supplier of high quality, natural products to the food sector, when marketing and selling these products in the new territories.
“We are very pleased to be teaming up with Diastatische, one of the oldest, most experienced and quality-oriented manufacturers of natural malt extracts,” says Neil Blackburn, Univar’s Supplier Director Food Ingredients EMEA. “Diastatische has a long and proven history in the field of malt extracts and is an excellent fit for Univar Food Ingredients. This association, which will extend our broad food and beverage ingredients portfolio, will further enhance our product and service offering to our customers.”
“Our ability to offer outstanding market coverage and create exciting new recipes leveraging the complete range of Univar Food Ingredients in our specialised food laboratories enables our customers to develop truly innovative products and gain competitive advantage,” he adds.
Eric Ebeli, Sales Manager of Diastatische Producten, says: “We are excited to take this step with Univar and offer our natural range of malt extracts to a larger number of customers, thanks to Univar’s unrivalled reach in these countries. In addition to offering excellent, consistently high-quality products, manufactured at our plant in Leiden, Diastatische Producten is concentrating on superior customer service.”
-Ends-
About Univar
Univar is one of the world’s leading distributors of industrial and specialty chemicals. Univar represents over 2,500 chemical producers and provides its customer base, made up of 250,000 customers, with a full portfolio of products. Univar operates a network of approximately 170 distribution facilities throughout North America, Europe, and China. In 2008, Univar reported sales of $9.4 billion. For more information, visit: http://www.univarcorp.com/.
Operating from 56 distribution centres in 20 countries across Europe, the Middle East, and Africa, Univar’s 2,400 local employees serve more than 50,000 customers in a diverse range of industries including coatings, food, personal care, pharmaceuticals, and other major sectors. To learn more about Univar Europe, please visit: http://www.univareurope.com/.
About Diastatische Producten
Diastatische Producten is a pioneer in the extraction of natural malt extracts, both in liquid and powder form. Since 1936 the company has been active in malt extracts. Consistent high quality, attention to customers' wishes and high customer service levels have contributed to the company’s position in the world of natural malt extracts. Its products are marketed to food and beverage manufacturers worldwide.
For further information please contact:
Catherine Lennon
Communications Manager, Europe, Middle East & Africa
Univar Europe
T +32 (0) 2 525 05 63
F +32 (0) 2 520 17 51
M +32 (0) 478 251 588
catherine.lennon@univareurope.com
Eric Ebeli
Sales Manager, Diastatische Producten
T +31 71 5730890
F +31 71 5317575
M +31 62 4885410
eric.ebeli@diasta.com
Julian Rea
Account Manager, CitySavvy PR
T: + 44 (0) 207 395 1000
M: + 44 (0) 7825 66 3000
julian@citysavvy.com
Bookmark with:
Archived News from March 2010
- Univar adds bio solvents to pan-European portfolio
- 01 March 2010
- Univar Names Chief Information Officer
- 01 March 2010
- Univar Names Chief Human Resources Officer
- 04 March 2010