Univar expands Stevia sales following EU approval

Categories: Univar Europe News, Products, Industry, Customers news, Corporate
30 November 2011

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Brussels, Belgium – 30^th November 2011 – Univar, a leading global chemical distributor, announced today it will expand its sales of Stevia-based products across Europe following EU Commission Stevia approval on 14^th November.

Univar signed a deal yesterday for a pan-European cooperation with WILD which will see Univar extend the offering of the highly sought after ingredients to customers throughout its European network.

Univar entered into a partnership with WILD Flavors for marketing and selling WILD’s exciting range of Sunwin Stevia™ products and WILD Taste Modification Technologies in France and Switzerland in 2010 as a result of an early interim approval in both countries to use high purity Stevia extract Reb A.

“Stevia has been highly successful in the U.S.,” says Neil Blackburn, supplier director for Food Ingredients, EMEA with Univar. “We anticipate that Stevia will claim a significant share of the European intensity sweetener market in the next few years.”

Wild Sunwin Stevia™ Reb A powder blends are calorie-free, of natural origin, high-intensity sweeteners extracted from the leaves of the Stevia rebaudiana plant. When naturally purified, the sweeteners are 200 to 300 times sweeter than sugar and provide an ideal solution for the rise in demand for low-sugar food alternatives. Since there are negligible effects on blood glucose, the powder blends are attractive as natural sweeteners for people on carbohydrate-controlled diets, such as diabetics.

“The partnership with Univar complements our existing sales and marketing activities beyond our current customer base. Our proprietary Taste Modification Technologies and blends are used with Stevia to deliver outstanding taste for a wide range of food, beverage and other applications,” says Fabiana Matucci, senior vice president SBU Management at WILD.

-Ends-

About Univar

Univar is one of the world’s leading distributors of industrial and specialty chemicals. Univar represents over 2,500 chemical producers and provides its customer base, made up of 80,000 customers, with a full portfolio of products. Univar operates a network of more than 300 facilities in North America, Europe, the Asia-Pacific region, and Latin America, with additional sales offices located in Eastern Europe, the Middle East, and Africa. In 2010, Univar reported sales of $7.9 billion. For more information, visit: http://www.univar.com/.

Operating from 56 distribution facilities in 25 countries across Europe, the Middle East and Africa, Univar’s 2,200 local employees serve more than 28,000 customers in a diverse range of industries including coatings, food, personal care, pharmaceuticals and other major sectors. To learn more about Univar Europe, please visit: http://www.univareurope.com/.

Univar will be at stand 3C25 at Food Ingredients Europe 2011 in Paris Nord Villepinte, France, from 29 November to 1 December 2011.

For further information please contact:

Catherine Lennon
Director - Communications, Europe, Middle East & Africa
Univar Europe
T +32 (0) 2 525 05 63
F +32 (0) 2 520 17 51
M +32 (0) 478 251 588
e-post:catherine.lennon@univareurope.com

Julian Rea
Senior Account Manager, CitySavvy PR
T: + 44 (0) 207 395 1000
M: + 44 (0) 7825 66 3000
julian@citysavvy.com

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